Capital One Investments
Client: Capital One
Agency: Pyramid Consulting
Role: Senior Product / UX Designer
Team: Web & App Design
Summary
I collaborated with a major U.S. financial institution to explore and validate new concepts aimed at improving the personal banking experience. The work focused on early-stage research, ideation, and prototyping for unreleased features.
Confidentiality Note
Due to the sensitive nature of this engagement, specific features, flows, and visual designs cannot be shared. This case study highlights my process and contributions without revealing proprietary information.
Problem
As customer expectations evolved, the bank sought to reimagine how digital banking tools could become more intuitive, proactive, and personalized-while meeting strict regulatory, security, and accessibility requirements.
Solution
I led UX exploration across multiple concept areas by:
- Synthesizing research to identify unmet customer needs
- Mapping opportunity areas within the personal banking journey
- Creating low-fidelity prototypes to test early hypotheses
- Designing neutral, non-branded UI patterns for usability evaluation
- Partnering with product, engineering, and compliance teams to validate feasibility
Impact
- Identified which concepts resonated most with customers
- Clarified the problem space to guide future product strategy
- Established reusable UX patterns for ongoing experimentation
- Strengthened alignment across design, product, engineering, and compliance teams
Selected Works
