01 · AWS EducateFinding common ground without forcing the same interface
Converging independently
I started redesigning Educate before Courtney, Amazon's design point of contact, showed us anything.
When she later revealed the final designs from the team behind Amazon's design language, they were very close to my redesign draft. The color was almost the same; the differences were mostly spacing, the header, and navigation.
Amazon owned that language. I extended it.
Related programs, different models
AWS Educate is kind of like Coursera or Khan Academy for AWS: people sign up because they want a certificate so that they can have credibility for hiring purposes.
I worked primarily on Educate, with additional work on re/Start and Academy.
The important part was understanding where the programs genuinely overlapped and where they did not.
When I first joined as a UX consultant, I had no direction and no tools. Instead of sitting on my hands, I copied the existing Educate site into Figma so I could understand it.
The Educate course cards were the first thing I needed to resolve. Most of the metadata already existed and had gone through approvals, so I wasn't deciding what went on the card.
I was deciding what mattered first, how it read at a glance, and how that hierarchy held together across screen sizes.
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Chery, our Amazon program manager, started mapping the user journeys for Academy, Educate, and re/Start. I took the work over in FigJam, and we became collaborators. The map grew into our tool for telling the programs apart.
AWS learning programs
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Educate
Open and self-paced learning
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re/Start
Private, cohort-based learning
Coursework in Canvas
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Academy
Institutional learning
Project Homecoming was Amazon's initiative to move current projects from third-party vendor services to its own first-party services. It touched Educate, re/Start, and Academy.
I also designed the re/Start landing and resource experience.